Apr 09

Strategic cooperation between Kia and Shell Lubricants

Kia Motors Europe and Shell Lubricants* have commenced a five year cooperation agreement, establishing Shell Lubricants as the preferred European motor oil supplier. The Kia Motors service networks across Europe will have the benefit of Shell’s trusted brand, its high-technology products and powerful marketing and promotional activities to increase dealer profitability and customer retention.

Kia Motors Europe President, Mr Sun-Young Kim commented: “Our cooperation with Shell started in 2007, with Belgium, Germany and Slovakia as first beneficiaries and this new agreement strengthens the alliance of our two global brands, bringing powerful benefits to our customers at all levels, including owners of Kia vehicles and Kia’s distributors and dealers. The Kia brand is currently present in all European countries and continues to expand, both in terms of market share and broadening its product line-up with new models. Shell has the geographical reach, marketing capability and world-class technology to successfully partner with us as we grow our business.”

David Pirret, Executive Vice President, Shell Lubricants, observed: “We are impressed by the high quality, award winning design and innovative approach of Kia Motors, and we are extremely pleased to be working together with Kia Motors across Europe. As the largest global marketer of lubricants, we have an in-depth understanding of customer needs and the scale and reach to deliver value to the Kia Motors service network.”


Editors’ Notes

Shell Lubricants
* The term ‘Shell Lubricants’ collectively refers to Shell Group companies engaged in the lubricants business. They manufacture and blend products for use in a range of applications from consumer motoring to food processing and heavy industry to commercial transport. Shell’s portfolio of lubricant brands includes Pennzoil®, Quaker State®, Shell Helix, Shell Tellus, Shell Cassida, Shell Rimula, Shell Spirax, Tongyi, a portfolio of car care products and Jiffy Lube®.

Kia Motors Europe
Kia Motors Europe is the European sales, marketing, and service arm of Kia Motors Corporation. With its headquarters in Frankfurt, Germany, it covers 32 markets in Europe.

About Kia Motors Corporation
Kia Motors Corporation ( ) – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands. More than 1.4 million vehicles a year are produced at 13 manufacturing and assembly operations in nine countries. These vehicles are sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has more than 40,000 employees and annual revenues of almost US$17 billion. It is the major sponsor of the Australian Tennis Open. Kia is also an official automotive partner of FIFA – the governing body of the FIFA World Cup – as well as a EUROTOP partner of UEFA. Kia Motors Corporation’s brand slogan – ‘The Power to Surprise’ – represents the company’s global commitment to surpassing customer expectations through continuous automotive innovation.

Press Contact

Ilona Tzudnowski (PR Manager Europe)
Tel +49 69 850 928 357

Kia Motors Europe GmbH
Theodor-Heuss-Allee 11,
60486 Frankfurt,
Tel +49 69 850 928 352
Fax +49 69 850 928 399


Vladislav Alexiev
Manager Product Communications
Phone: +49 69 580 928 100