The awarding of a 4-Star rating to the new Picanto does not come as a surprise to Kia. The only reason that the Kia Picanto did not receive a 5-Star rating in the latest batch of Euro NCAP safety tests published today (Wednesday 24 August) is that ESP is not fitted as standard in all markets.
In terms of the vehicle’s structure, the Kia Picanto offers competitive levels of adult, child and pedestrian protection. Its test scores of 86%, 83% and 47% respectively, are equal to or better than many other cars in the latest batch of 10 vehicles tested by Euro NCAP and are clearly among the safest in its segment.Without ESP as standard throughout the EU, the Picanto’s score in the ‘Safety Assist’ section of the tests, relating to active safety equipment, is 43% – causing the overall score to drop below the level required to secure a 5-Star rating.
There are still many markets in Europe where the buyers of A-segment cars are particularly purchase-price-sensitive and do not regard ESP as essential for a city car whose main area of action is a low speed urban environment. Consequently, in order to keep this small Kia competitively priced in many markets who do not want ESP, it is not fitted as standard pan-Europe.
Kia Motors Europe
Kia Motors Europe is the European sales, marketing, and service arm of Kia Motors Corporation. With its headquarters in Frankfurt, Germany, it covers 25 markets in Europe.
About Kia Motors Corporation
Kia Motors Corporation (www.kia.com) – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands.
Over 2.1 million vehicles a year are produced at 13 manufacturing and assembly operations in eight countries. These vehicles are sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has more than 44,000 employees and annual revenues of almost US$20 billion. It is the major sponsor of the Australian Tennis Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup.
Kia Motors Corporation’s brand slogan – ‘The Power to Surprise’ – represents the company’s global commitment to surpassing customer expectations through continuous automotive innovation.
PR Manager Europe
Tel.: +49 69 850 928 357
Kia Motors Europe GmbH
60486 Frankfurt, Germany
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