Kia Picanto three-door wins prestigious design award

Published | 04/11/2011

  • Sportiest version of Kia’s entry-level model receives iF product design award
  • Fourth iF design award in three years underscores Kia’s growing design prowess

(FRANKFURT) November 4, 2011 – Just a couple of months after its launch, the sporty Kia Picanto three-door model, available exclusively in Europe, has been honoured with the coveted iF product design award 2012. This award recognises design quality alongside a number of other criteria, including workmanship, innovation and eco-friendliness.

Picanto’s commendation is Kia’s fourth iF product design award in three years, following prizes for the Venga B-segment MPV (2010), Sportage compact SUV (2011) and Optima mid-size sedan (2011). Additionally, the brand has won the red dot design award four times in recent years.

“Receiving the iF product design award for the new Kia Picanto is a great success for our design team and it is welcome recognition of our brand’s design-oriented strategy,” said Kia’s Chief Design Officer, Peter Schreyer. “The second generation Picanto displays a very purposeful, self-assured design, and its sportiness is particularly underscored by the three-door version.”

The 3.6-metre long Kia Picanto boasts bold and dynamic styling, high-quality interior fittings and host of class-leading features. It is specifically aimed at the steadily increasing number of discerning consumers wishing to ‘downsize’ to a smaller car.

In most markets, Picanto is available with two highly-efficient petrol engines (69 ps and 85 ps) which, in combination with the optional automatic stop-start ISG system, reduces CO2 emissions to as little as 95 g/km. Kia’s unique 7-year/150,000 km warranty comes as standard on all Picanto cars sold in Western Europe.

The current generation Picanto is the first to be offered in three-door form. A five-door bodystyle is available most global markets. In Europe, the three-door version is expected to account for 36 per cent of total Picanto sales. Through the first nine months of 2011, the Picanto (new generation and first generation combined) was one of Kia’s best-selling models globally, with 179,405 units delivered.

“We are confident that the new Picanto will redefine the small car segment by offering many features typically found in larger cars, plus enhanced passenger comfort and increased cargo space,” said Tae-Hyun (Thomas) Oh, Senior Executive Vice President and COO, Kia Motors Corporation. “This award for our first three-door offering in the A-segment is yet another clear indication that our efforts aimed at positioning Kia as a design-led brand are paying dividends.”

Since its launch in 1953, the iF product design award has been conferred annually and is among the world’s most important prizes for excellence in design. The award has its origins in the “Die gute Industrieform” (Good Industrial Design) product shows initiated by Hanover Messe and is now one of the world’s largest design competitions. For 2012, a total of 2,923 products were registered in 16 different categories. The Kia Picanto was honoured in the ‘Transportation Design’ category, which includes cars, ships, trains and aircraft.

The official presentation ceremony for the iF product design awards 2012 will take place on 10 February 2012 during the Munich Creative Business Week. All winning products will be on display at the Hannover Exhibition Centre (6-10 March 2012), the iF design exhibition in Hamburg and at a subsequent iF design exhibition in Hainan, China.

Editors’ Notes

Kia Motors Europe
Kia Motors Europe is the European sales, marketing, and service arm of Kia Motors Corporation. With its headquarters in Frankfurt, Germany, it covers 25 markets in Europe.

About Kia Motors Corporation
Kia Motors Corporation ( -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles.
Over 2.1 million Kia vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries.
Kia today has over 44,000 employees worldwide and annual revenues of over US$20 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA -- the governing body of the FIFA World Cup™.
Kia Motors Corporation's brand slogan – ‘The Power to Surprise‘ -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.

Press Contact

Ilona Tzudnowski
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