Kia Sportage and Venga highly rated by EurotaxGlass’s

Published | 21/09/2010
  • Sportage and Venga score highly against rivals according to EurotaxGlass’s
  • Kia’s value-for-money, generous specification and low running costs key to results
  • Kia’s unique 7-Year / 150,000 km warranty recognised as industry benchmark

New analysis by automotive intelligence experts EurotaxGlass’s has confirmed that the all-new Kia Sportage compact SUV and Kia Venga MPV offer European consumers a better ownership proposition than many competitor vehicles.

EurotaxGlass’s completed detailed cost-performance analyses of the two models and found that both had a competitive advantage over rival products, with Sportage rated 5.0 (Germany) and 5.3 (UK), and Venga 5.3 (Italy) out of a maximum score of 8.0.  Both models comfortably surpassed the industry average score of 4.0.

The high scoring, which is a good indicator that owners of Sportage and Venga models will benefit from strong residual values when they come to sell their cars, was attributed to keen pricing and ‘comprehensive’ standard specification.

For the all-new Kia Sportage, EurotaxGlass’s also cited sensible option package grouping and pricing, reducing the cost for owners to upgrade their vehicles, if required.  Fuel efficiency and CO2 emissions for the 2.0-litre diesel engine (which is expected to account for the majority Sportage sales) were acknowledged as being among the very best in class.

The Venga MPV was also praised for its high levels of standard specification, as well as for other factors including offering fog lights on all trim levels.  Fog lights are a key design element for some European car buyers, and their availability can determine purchase decisions.  Offering them as an option to all buyers demonstrates Kia’s commitment to producing products which are appealing and relevant for their target market.

“The findings from the residual value experts confirm the excellent value that Kia vehicles offer to consumers,” said Benny Oeyen, Vice President Marketing, Kia Motors Europe.  “Our company aim is to surprise and delight consumers at every contact point they have with our products – through striking, stylish design and build quality to excellent value-for-money and low running costs.

“As all Kia vehicles sold in Europe are backed by our industry-benchmark 7-Year / 150,000 km warranty, Sportage and Venga also deliver longer-term gains to new buyers and subsequent owners alike, by boosting residual values and reducing the total cost of ownership,” Oeyen concludes.

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Editors’ Notes

Kia Motors Europe
Kia Motors Europe is the European sales, marketing, and service arm of Kia Motors Corporation.  With its headquarters in Frankfurt, Germany, it covers 25 markets in Europe.

About Kia Motors Corporation
Kia Motors Corporation ( HYPERLINK "http://www.kia.com" www.kia.com) – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles.  As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier
automotive brands. 
    Over 1.5 million vehicles a year are produced at 13 manufacturing and assembly
operations in eight countries.  These vehicles are sold and serviced through a network of distributors and dealers covering 172 countries.
    Kia today has more than 42,000 employees and annual revenues of almost US$14.6 billion.  It is the major sponsor of the Australian Tennis Open and an official automotive
partner of FIFA – the governing body of the FIFA World Cup.
    Kia Motors Corporation’s brand slogan – ‘The Power to Surprise’ – represents the
company’s global commitment to surpassing customer expectations through continuous
automotive innovation.

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