Kia launches new Dynamax™ AWD system for Sportage

Published | 12/07/2010

  • Intelligent active all-wheel-drive system ‘anticipates’ traction requirements
  • Magna Powertrain system delivers added stability with emissions cuts
  • Kia Motors and Magna Powertrain, part of Magna International Inc, today announced the official launch of the new Dynamax™ All-Wheel-Drive (AWD) system in the all-new Kia Sportage.

    “The new Dynamax AWD system represents a significant technical advance that will bring real benefits to our customers,” comments Mr Soon-Nam Lee, Director of Overseas Marketing, Kia Motors Corporation. “The all-new Sportage compact SUV is an exciting newcomer to our product line-up and the availability of such a responsive AWD system for the first time in a Kia, will raise this model’s appeal for many potential buyers.”

    Kia’s new Sportage compact SUV is the first of several vehicles destined to feature Magna Powertrain’s innovative, continuous and fully active AWD coupling system called Dynamax.

    “Dynamax strategically positions both companies for global growth in the AWD segment, delivering enhanced driving performance and safety with the additional benefit of lower fuel consumption and reduced emissions,” said Jake Hirsch, President of Magna Powertrain.

    Dynamax continuously monitors driving conditions and anticipates AWD system requirements, compared to other AWD systems which can only react to conditions after they occur. Dynamax’s intelligent control unit continuously analyzes data from the vehicle controller, and through a multi-plate clutch, the coupling system is fully controllable via an electro-hydraulic actuation system. The Dynamax system behaviour is completely transparent to the driver.

    Other advantages of Dynamax include:

  • Improved lateral stability while cornering
  • Removal of unintended over- and under-steer by reducing unwanted traction forces to the front and rear axle
  • High thermal capacity, which helps prevent overheating and subsequent shutdown of the coupling during events such as hill climbing and trailer towing
  • In addition, maximum efficiency is achieved through the intelligent control electronics, providing the torque required for each and every driving situation allowing for optimized traction. As a result lower fuel consumption and reduced CO2 emissions are achieved. Furthermore, electronic components are optimally sized for minimal energy usage. Dynamax offers true AWD for drivers who want an exciting driving experience with enhanced safety and performance.

    Photo Captions (for the drivetrain ‘ghost’ images):

    Dynamax provides a continuous distribution of torque to both axles of the New Sportage and an intelligent control unit which constantly exchanges information with the vehicle’s control electronics

    Editors’ Notes

    Kia Motors Europe

    Kia Motors Europe is the European sales, marketing, and service arm of Kia Motors Corporation. With its headquarters in Frankfurt, Germany, it covers 25 markets in Europe.

    About Kia Motors Corporation

    Kia Motors Corporation ( – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands.
    Over 1.5 million vehicles a year are produced at 13 manufacturing and assembly operations in eight countries. These vehicles are sold and serviced through a network of distributors and dealers covering 172 countries.
    Kia today has more than 42,000 employees and annual revenues of almost US$14.6 billion. It is the major sponsor of the Australian Tennis Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup.
    Kia Motors Corporation’s brand slogan – ‘The Power to Surprise’ – represents the company’s global commitment to surpassing customer expectations through continuous automotive innovation.

    Press Contact
    Ilona Tzudnowski
    PR Manager Europe
    Tel.: +49 69 850 928 357
    Kia Motors Europe GmbH
    Theodor-Heuss-Allee 11
    60486 Frankfurt, Germany

    About Magna Powertrain

    Magna Powertrain is a premier supplier for the global automotive industry with high capability in powertrain design, development, testing and manufacturing. In supplying entire systems or individual components, systems integration is what sets this company apart from their competitors. Magna International was established in Korea in 1999, and today has seven plants in Korea including two fully owned plants, a plant through the joint venture with Dae Yee and four plants through a joint venture with Shin Young Metal. The addition of this eighth plant would further strengthen Magna’s position to serve Korean customers and their operations around the world.

    About Magna International

    Magna International ( is the most diversified automotive supplier in the world. They design, develop and manufacture automotive systems, assemble modules, components and vehicles with high-tech engineering skills, primarily for original equipment manufacturers of automobiles and light trucks in North America, Europe, Asia, South America and Africa. They are capable of designing, engineering, testing and manufacturing of automotive interior systems; seating systems; closure systems; metal body and structural systems; visual systems; electronic systems; exterior systems; powertrain systems; roof systems; as well as complete vehicle engineering and assembly.

    Magna has approximately 74,000 employees in 240 manufacturing operations, and 76 product development, engineering and sales centres in 25 countries.


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    Press Contacts

    Vladislav Alexiev

    Manager Product Communications

    Phone: +4969850928354