World premiere for all-new Kia Sportage at Geneva

Published | 03/02/2010

The all-new Kia Sportage will mark a dramatic shift in design direction for the brand’s popular compact SUV when it makes its world premiere at the Geneva Motor Show on 2 March, 2010. 

Embodying Kia’s new-found visual dynamism the new Sportage is a fresh, bold, athletic and sporty design that successfully blends the key features of an SUV – the commanding driving position, heightened sense of security and raised ground clearance – and envelopes them in a sleek and urban-friendly design with global appeal.

Longer, lower and wider than the previous generation model, the new Sportage will offer more space for people and cargo, with an improved ride quality thanks to a longer wheelbase.

The all-new Sportage will be available at Kia dealerships across Europe later this year, with a range of highly competitive diesel and gasoline engines.

The world premiere of the new Sportage will take place during 2 March, 2010 on the Kia Stand (No 6441) in Hall 6 at the Geneva International Motor Show.  

Editors’ Notes 

Kia MotorsEurope

Kia Motors Europe is the European sales, marketing, and service arm of Kia Motors Corporation. With its headquarters inFrankfurt, Germany, it covers 25 markets in Europe.

About Kia Motors Corporation

Kia Motors Corporation ( – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands. More than 1.4 million vehicles ayear are produced at 13 manufacturing and assembly operations in ninecountries. These vehicles are sold and serviced through a network of distributors and dealers covering 172 countries. 
Kia today has more than 40,000 employees and annual revenues of almost US$17billion.  It is the major sponsor of the Australian Tennis Open.
Kia is also an official automotive partner of FIFA – the governing body of the FIFAWorld Cup – as well as a EUROTOP partner of UEFA.
Kia Motors Corporation’s brand slogan – ‘The Powerto Surprise’ – represents the company’s global commitment to surpassing customer expectations through continuous automotive innovation.

Press Contact

Kia Motors Europe GmbH 
Ilona Tzudnowski 
PR Manager Europe 
Tel.: +49 69 850 928 357 

Theodor-Heuss-Allee 11 
60486 Frankfurt 


Related Press Releases

Kia Sportage and Venga highly rated by EurotaxGlass’s
21/09/2010 Kia Sportage and Venga highly rated by EurotaxGlass’s
Kia launches new Dynamax™ AWD system for Sportage
12/07/2010 Kia launches new Dynamax™ AWD system for Sportage

Press Contacts

Vladislav Alexiev

Manager Product Communications

Phone: +4969850928354