- Korean spice and Latin flair for Kia’s B-segment newcomer
- Available in 3- and 5-door body styles in Europe
- Offered with wide range of fuel-efficient and low-CO2 engines
- New Rio to be unveiled at Geneva Show, alongside new Picanto
Frankfurt, 11 February 2011 - Kia Motors Corporation has today revealed the first official photos of the forthcoming next generation Rio, which boasts a bold and distinctive personality, bringing the newcomer in line with the rest of Kia’s striking design-led model range.
Tasked with the difficult job of improving upon the remarkable international sales success of the previous generation model, the new Kia Rio will be available in 3- and 5-door body styles in Europe, and has been designed to appeal to customers all around the world.
New Rio has its own interpretation of Kia’s signature grille, integrated with the headlamps to give a new twist on the Kia family look. In profile, the body to glass ratio and its strong wedge form give new Rio a dynamic sporty stance. The balance of the window graphic, wheelbase and overall proportions generates a ‘premium presence’ which is rare in this segment. Overall, new Rio combines European finesse with Korean spice to create a form language that communicates Latin flair.
The new model features a wheelbase extended by 70 mm (to 2,570 mm) and promises greater passenger space and comfort, together with increased cargo capacity to 292 litres (hatchback) and 390 litres (sedan). Exterior dimensions changes include: +55 mm (overall length), -15 mm (height) and +25 mm (overall width) to enhance the feeling of sportiness.
Inside, the new model will deliver a high level of quality previously associated with larger models – together with a wide selection of trim options.
Kia’s B-segment newcomer will be manufactured with an extensive range of fuel-efficient and low-CO2 gasoline and diesel engines – including a 1.1-litre diesel unit generating 70 ps, with CO2 emissions from as low as 85 g/km. An all-new, high-performance 1.2-litre Turbo Gasoline Direct Injection (GDI) will also be available from 2012.
Soon-Nam Lee, Director of Overseas Marketing, Kia Motors Corporation, commented: “This new model is a big step forward. The Rio has always been successful, and with this new incarnation we have a car which is extremely attractive, that people will want to buy for its looks.” Since its launch in 2005, global sales of the current-generation Rio have totalled more than 860,000 units. It was the company’s third best-selling vehicle in overseas markets during 2010 with sales of more than 219,000 units.
The world premiere of the new Kia Rio will be celebrated at the Geneva International Motor Show on Tuesday, March 1, 2011 – alongside another all-new product for Kia, the next generation Picanto city car – during its press conference, taking place at 16.15 (CET) on the Kia stand in Hall 6. Also being displayed at Geneva, and making its European debut, is the innovative hybrid version of Kia’s stunning Optima sedan, scheduled to go on sale in the US market later this year.
Kia Motors Europe
Kia Motors Europe is the European sales, marketing, and service arm of Kia Motors Corporation. With its headquarters in Frankfurt, Germany, it covers 25 markets in Europe.
About Kia Motors Corporation
Kia Motors Corporation (www.kia.com) – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. Over 2.1 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries.
Kia today has over 44,000 employees worldwide and annual revenues of over US$20 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan – "The Power to Surprise" – represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.
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