Frankfurt, 5 November 2013
- Inspired by the eclectic world of contemporary music, Kia partners with RIDES Magazine and Popular Mechanics to open the show in amplified fashion
- Five 2014 Souls debut with live mobile performances, featuring a cutting-edge DJ station and a pro-sound-quality, plug-in-ready amplifier on wheels
- A rolling music museum Soul pays homage to the artform with memorabilia spanning multiple genres
– Kia Motors America (KMA) today provided the perfect rolling soundtrack to Las Vegas’ never-ending light show as the 2013 Specialty Equipment Market Association (SEMA) Show opened with five music-inspired all-new 2014 Soul urban passenger vehicles, collectively making their presence known with a display worthy of the best Las Vegas nightclub parties. The five sound-blasting creations feature music-themed builds including a DJ Booth Soul, an “Amped” Soul, the museum-like Music Memorabilia Soul, a Soul inspired by NBC’s hit show, The Voice, which Kia has sponsored for four seasons, and a Soul highlighting the brand’s partnership with the Vans Warped Tour. All five Souls of SEMA tell their own unique story with music as their common language.“Since the Kia Soul first arrived on the scene in 2009, it has established a very real and remarkable connection with music,” said Michael Sprague, executive vice president, marketing & communications, KMA. “After harnessing five major marketing campaigns with songs spanning from Black Sheep to LMFAO to this year’s Lady Gaga spot, which debuted during MTV’s Video Music Awards, music has become a core attribute of the Soul’s persona. The SEMA show presented the perfect opportunity to bring that personality to life – with the volume turned up to 11.”
Built by Galpin Auto Sports and LUX Motorwerks, three of the vehicles feature premium audio components intended for live performance, while the others showcase musical lifestyles and trends.
Popular Mechanics has energised this Kia Soul with the power of larger-than-life JBL speakers. Integrated into the rear-hinged doors, the JBL Pro Live sound equipment transforms this Soul into a full size boom box on wheels. With LED ambient lighting and four 12-inch Infinity® power subwoofers, this Soul is ready to wow the crowds at any venue.
The Amped Soul features a modern and sleek design enhanced with blacked out windows and a custom paint job. It rolls on performance 22-inch Forgiato custom three-piece wheels with Hankook 245/30/22 tires. And to make room for the club-sized stereo, the passenger side B-pillar has been removed. All the world’s a stage when riding in the Amped Soul; a portable platform invites musicians ready to plug in and perform for their fans.
Vans Warped Tour Soul
Embodying the youthful and fun spirit of the Vans Warped Tour, Popular Mechanics designed a Kia Soul ready to hit the road on a musical journey. This unique Soul features a full custom paint job – inspired by the colors of the Van’s Warped Tour – with eye-catching air-brush artwork. The side windows have been replaced with custom-built fiberglass body panels housing eight Infinity 8-inch speakers to deliver a true concert experience. And to really put you in the middle of the performance, a 50-inch flat-panel monitor has been mounted atop the car with running footage from the tour itself.
The Vans Warped Tour is about music, friends and food. To that end, this Soul has been outfitted with a slide-out rear barbeque for the full music-inspired tailgating experience. And a specially designed hood ornament pays homage to the iconic shoe company that serves as the namesake of the Warped Tour. With 20-inch wheels outfitted with performance low-profile tires and vibrant LED ambient lighting, this Kia Soul is made to take music lovers on a rockin’ ride they’ll never forget.
DJ Booth Soul
RIDES Magazine totally transformed this all-new 2014 Kia Soul into the ultimate DJ booth on wheels. The roof was removed to give the DJ the ability to rise up and stand on a custom diamond-plated stage – which replaced the rear seats – and start spinning on the pro-grade Pioneer CDJs and mixer. Influenced by both EDM and hip-hop, this Soul is painted an eye-catching purple with turquoise accents. Outfitted with 19-inch Rotiform BRU wheels and Continental tires, the DJ Soul has been lowered with Ark Performance springs to give it an aggressive stance. With LED lighting, front and rear strobes, and a speaker enclosure built into the lower grille, it promises even the most seasoned club-goers a once-in-a-lifetime experience.
For the headlining DJ, black leather, graphite suede and turquoise stitching give the Soul’s interior a vibe reminiscent of an ultra-lounge. With the Maschine Mikro production studio molded into the passenger dash, every control is available at any time. Blasting the beats is a Pioneer audio system that includes five amplifiers, three component speakers, two 10-inch and two 12-inch Champion Series subwoofers, and a sound bar housing four coaxial speakers, making sure the most important part of any DJ set – the music – is heard loud and clear.
Music Memorabilia Soul
This one-of-a-kind Kia Soul encompasses the passion, raw talent and diversity of music as an industry and an artform. Creating a music museum on wheels, RIDES Magazine curated music memorabilia spanning rock, hip-hop and EDM history. The collection includes a signed Slash guitar, a G-Unit sneaker signed by 50 Cent, a Jimi Hendrix gold album and a signed John Legend microphone, which are displayed in hand-built Plexiglas enclosures in the trunk, rear windows and rear hatch insert.
As a nod to industry icons, this Soul was influenced by platinum and gold records: The Soul’s exterior received PPG waterborne platinum silver, gold exhaust tips and anodised 20-inch gold HRE 935s. The interior received gold diamond stitching and painted trim that highlights the custom black suede and leather interior. Ark Performance springs and Nitto Invo tires make sure the Soul gives an award-winning performance at every appearance.
The Voice Soul
The name of this Kia says it all: Soul. With NBC’s The Voice inspiring so many talented people to sing their hearts out and bare their souls through music, this car represents the sheer talent needed to perform in front of a live audience and millions at home. RIDES Magazine customised the exterior with a bright red airbrushed The Voice logo on the side, incorporating vinyl on the window portion, as well as the inspiring words “I Want You” illuminated in the lower grille, along with the LED puddle projectors. In order to perform under pressure, 20-inch three-piece Niche Scope wheels color-matched to the vehicle, coupled with Falken tires, add style and confidence.
The four replicated coaches’ chairs are the highlight of an interior that is decked out in red leather, black suede and red stitching. Control the “I Want You” logo with the red button on top of the dash. Using a unique platform such as The Voice to become a star requires practice; luckily, an iPad® Mini connected to a 40-inch LED TV allows you to use the preloaded The Voice app and sing at the top of your lungs through the wireless microphone, amplified through Rockford Fosgate speakers in their fiberglass custom pods.
About the 2014 Soul
Instantly recognisable yet thoroughly fresh – with more than a passing nod to the hot Track’ster concept that was unveiled last year – the all-new 2014 Soul rides on a new chassis that is stiffer, longer and wider. The Soul’s new dimensions allow for more passenger and cargo room while NVH levels have been reduced dramatically. Increased torque and significant suspension upgrades make the 2014 Soul a nimble and agile companion in congested urban environments, and inside there is a long list of standard comfort and convenience features, including Bluetooth® wireless technology and steering wheel-mounted controls.
Kia Motors Europe
Kia Motors Europe is the European sales, marketing, and service arm of Kia Motors Corporation. With its headquarters in Frankfurt, Germany, it covers 30 markets in Europe.
About Kia Motors Corporation
Kia Motors Corporation (www.kia.com) – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 2.7 million Kia vehicles a year are produced in nine manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 150 countries.
Kia today has over 47,000 employees worldwide and annual revenues of US$42 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan – "The Power to Surprise" – represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.