Soul EV signed off for production by CEO ahead of European debut

Published | 14/02/2014
  • Hank Lee, Vice Chairman and CEO of Kia Motors Corporation, approves European-specification Soul EV
  • European debut for all-new Soul EV at 2014 Geneva Motor Show
  • Greater vehicle allocation secured for European market
  • Soul EV spearheads Kia’s push for lower environmental impact globally
Frankfurt, 14 February 2014 – Hank Lee, Vice Chairman and CEO of Kia Motors Corporation, has joined engineers from the car manufacturer’s R&D centre to sign-off the European-specification Kia Soul EV. The all-new electric vehicle will make its European debut at the 84th Salon International de l’Automobile in Geneva on 4 March 2014.

Powered by a high-capacity 27 kWh lithium-ion polymer battery pack and an 81.4 kW electric motor, producing a generous 285 Nm of torque, the Soul EV will become the first Kia electric vehicle sold globally when production starts in the second half of 2014.Mr Lee joined development engineers for a drive on public roads to give the final sign-off to the car’s ride, handling and performance in European specification. Mr Lee, who has been close to the development programme for the Soul EV since its inception, commented: “Our vehicle engineers have ensured that the European model will be well-suited to the tastes of European drivers when it goes into production later this year. Due to a surprisingly high level of European customer interest in the new Soul EV, we have even chosen to increase the 2014 allocation for Europe to almost 1,000 units.

“We have dramatically reduced the overall emissions from Kia’s model line-up for a number of years now, and the Soul EV will be central to our efforts to lessen our environmental impact even further in future. This is an exciting product launch as we work towards ever more sustainable forms of mobility.”

As well as showing new production-ready low emissions vehicles at Geneva, Kia will display a stand-alone exhibit of new hybrid technology. Developed in Europe, this next-generation hybrid powertrain is being engineered for use in future Kia models and will be another core element of the brand’s drive to reduce global vehicle emissions.

Editors’ Notes 

Kia Motors Europe 
Kia Motors Europe is the European sales, marketing, and service arm of Kia Motors Corporation. With its headquarters in Frankfurt, Germany, it covers 30 markets in Europe. 

About Kia Motors Corporation 
Kia Motors Corporation ( – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 2.7 million Kia vehicles a year are produced in 10 manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 150 countries. 

Kia today has over 48,000 employees worldwide and annual revenues of US$43 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan – "The Power to Surprise" – represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.


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