‘Long Live Driving’: award for Kia Stinger launch campaign
Published | 24/10/2018
Kia Stinger launch campaign recognised by prestigious communication design juries from Red Dot and Automotive Brand Contest
‘Long Live Driving’ campaign celebrates the spirit of adventure
Over 55 million YouTube views for campaign videos
Frankfurt, 24 October 2018 – The success of the Kia Stinger launch campaign has been recognised by two prestigious communication design awarding bodies – Red Dot and the Automotive Brand Contest.
The ‘Long Live Driving’ launch campaign for Kia’s new gran turismo fastback was recognised for its popularity online – picking up awards in Red Dot’s ‘digital advertising’ and Automotive Brand Contest’s ‘digital campaign’ categories. With over 55 million YouTube views, 400 million people reached and more than one million website visits, it has been Kia’s most successful ever European digital launch campaign.
The campaign was developed with Kia's creative lead agency Innocean together with digital agency Herren Der Schöpfung. It included short films portraying a Stinger owner ticking off exciting ‘bucket list’ experiences and adventures, including cliff-diving in Scotland, visiting the famous La Tomatina festival in Spain, and becoming a DJ for a night in a famous Berlin club. The ‘Long Live Driving’ films show the Stinger taking to European roads in the driver’s search for adventure.
Artur Martins, Vice President Marketing & Product Planning Kia Motors Europe, commented: “These award wins highlight the creativity that permeates through the Kia brand and its partner agencies. The Kia Stinger has already won a host of awards for its design and engineering, so we’re delighted to have produced an effective digital launch campaign that promotes the qualities and spirit of this stunning car.”
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