Kia’s European market share holds strong at 5.1%

Published | 17/11/2022


  • Kia’s sales figures show growth of 8.8% year-on-year
  • Overall passenger car market declines by -7.8%
  • Kia’s European market share remains at 5.1% for second consecutive month
  • All-new Sportage top seller in October, followed by Ceed and Niro
  • Electrified powertrains contribute to one-third of Kia sales


November 17, 2022 – Latest figures from the European Automobile Manufacturers’ Association (ACEA*) show that Kia’s sales figures to the end of October demonstrate a growth of 8.8% year-on-year. The overall passenger car market shrunk by -7.8% over the same period across EU, EFTA and UK markets.


Kia registrations reached 468,295 in the first ten months of the year, with 42,413 sales in October alone. Kia’s year-to-date market share matched September’s figure of 5.1%. At this point in 2021, Kia’s European market share of the passenger car market was 4.3%, evidence of the brand’s success despite the declining market.


Kia’s expanding electrified line-up supported its strong sales figures, over one-third of which came from the electrified powertrains available on most of its range, including the all-new Sportage, Niro and Ceed. Kia’s top three best-sellers in October remained the same as in previous months, with the Sportage at 12,563 units, the Ceed model family at 10,278 units, and the all-new Niro range at 5,985 units.


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