Kia recorded 9.8% growth in May, defying downward market trend

Published | 16/06/2022

 

  • Kia sold 48,665 units in Europe last month, helping it secure 5.1% of the European market
  • Figures show Kia sales rose month-on-month and year-on-year
  • Electrified models accounted for over a third of all Kia sales
  • European passenger car market declined 12.5% in May

 

June 16, 2022 – Today’s figures from the European Automobile Manufacturers’ Association (ACEA*) show that Kia’s European sales figures continued to rise month-on-month and year-on-year, despite falling sales across the market as a whole.

 

Kia registered 48,665 passenger cars last month – a year-on-year rise of 9.8%, and sufficient to secure a 5.1% share of the highly competitive European market in May. The result also represents a 2% increase on Kia’s registrations in April. The overall passenger car market saw another consecutive month of decline in May, recording a drop of 12.5% compared to the same month last year.

 

Jason Jeong, President of Kia Europe, stated: “It is a challenging time for the wider passenger car market, yet these figures demonstrate how the appeal of the Kia brand, and its exceptional products resonate with European customers. We are undergoing a seismic shift as an industry, and Kia remains ahead of the curve in terms of our sustainable product and shared mobility offerings.”

 

In May, over a third (35%) of Kia’s sales were for vehicles with electrified powertrains. Kia’s best-sellers in May were the Ceed family with 8,432 units, competing for the top spot with all-new Sportage, at 8,143 units. Third, fourth and fifth were Niro, Stonic and XCeed, respectively.

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Aidan Doyle

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E-mail: adoyle@kiaireland.ie