According to new data released today by the European Automobile Manufacturers’ Association (ACEA), Kia’s European market share in 2021 hit a high of 4.3%, increasing from 3.5% in 2020.

Kia has today revealed the all-new Niro, a next-generation state-of-the-art model that further demonstrates the company’s rapid progress in becoming a global sustainable mobility solutions provider.

In a year that started amid global uncertainty across all industries and in all markets, Kia began 2021 with a bold reinvention of the brand, dropping the ‘Motors’ naming element and its iconic logo in favour of a rejuvenated and creative form synonymous with modern mobility, electrification and sustainability.

Sjoerd Knipping, who joined Kia Europe at the beginning of 2021, has been promoted to Vice President of the newly created Marketing and Product division.