March 22, 2024 – The MyKia online platform puts all the relevant aspects of the car ownership experience at a customer’s fingertips, including sales, service, maintenance, manuals, and customer offers. Kia is now rolling out a visually and technically refreshed version of the MyKia that raises the standard of information, communication, and customer interaction to a new level. The seamless digital experience includes a new user interface adapted for both business and design needs, enabling users to easily interact with the authorised Kia service network in Europe.
Sweden was the initial launch country, with the go-live in July 2023. Selected for connection in phases 2 and 3 through the course of 2024 are Austria, Benelux, Czech Republic, France, Germany, Hungary, Ireland, Italy, and Slovakia.
“We wanted to take a transformative approach to our platform, with numerous new functions and our signature design,” said Carlos Lahoz, Vice President Sales, and Ownership Experience, at Kia Europe. “The upgrade MyKia has received enables us to deliver offers and services directly to our customers in an engaging and convenient way.”
Dealers are also in the focus
Kia has also developed an online platform specifically for dealerships. MyService is designed to provide dealerships with fully digital interactive processes with customers, to efficiently manage appointments, perform inspections, generate quotations, receive authorisations, and offer promotions in a user-friendly way.
Kia dealers in Sweden, where MyService is already in use, have increased the number of online bookings by 32 percent, as MyService makes the organizing service and maintenance more efficient, and the appointment can be confirmed with just a few clicks. “Focusing on our customers’ needs is our number one priority at Kia and that’s why we are always striving to improve the brand experience and collaboration with all our stakeholders," concludes Lahoz.
