Robert De Niro fronts pan-European campaign – to promote the new Kia e-Niro

Published | 02/10/2018
  • Kia launches European advertising campaign for e-Niro electric crossover
    TV, digital and print adverts fronted by two-time Oscar winner Robert De Niro
  • Kia e-Niro capable of driving up to 485 kilometres on a single charge, and up to 615 km in the city
  • e-Niro eliminates many barriers to electric car ownership – with long driving range, zero-emissions, and crossover styling and practicality
  • European debut at Paris Motor Show; European sales start by end of 2018

 

2 October 2018 – Kia Motors today launches a new pan-European advertising campaign for the new Kia e-Niro electric crossover – fronted by Oscar-winning actor Robert De Niro.

As an ambassador for Kia’s new electric car, De Niro will highlight the e-Niro’s ability to eliminate barriers to electric vehicle ownership with a series of TV, print and digital advertisements.

Kia’s partnership with De Niro will draw on the actor’s inimitable character and sense of humour to draw attention to the e-Niro’s numerous benefits – its long 485-kilometre electric driving range, high-tech infotainment features, energy harvesting technologies, and unique crossover design.

Artur Martins, Vice President for Marketing and Product Planning at Kia Motors Europe, comments: “The communication plan for the e-Niro will be as special as the car itself. These advertisements will draw on Robert De Niro’s unique ability to entertain, as he educates drivers about the e-Niro – a car that breaks down many of the obstacles to electric vehicle ownership in a way that few others have.”

Developed by Kia Motors Europe and Innocean Worldwide Europe, the pan-European e-Niro advertising campaign starring Robert De Niro commences in November.

Kia e-Niro revealed in European specification today at the Paris Motor Show
Kia’s first fully-electric crossover utility vehicle, the e-Niro is revealed in European specification today at the 2018 Paris Motor Show. With a driving range of up to 485 kilometres (301 miles)* on a single charge – and up to 615 kilometres (382 miles) in the city** – Kia’s first fully-electric crossover utility vehicle will be one of the most capable cars on the road when European sales commence at the end of 2018.

The new e-Niro offers greater driving range than many gasoline cars (and even a number of significantly more expensive electric cars) from its zero-emissions powertrain. Its unique combination of style and practicality is also matched by Kia’s unrivalled 7-Year, 150,000 kilometre warranty.

The e-Niro is available with a long-range, high-capacity 64 kWh lithium-ion polymer battery, as well as a 39.2 kWh power pack, which offers drivers up to 312 km (193 miles) of zero-emissions motoring on a full charge. Plugged into a 100 kW fast charger, it takes only 54 minutes to recharge the e-Niro’s 64 kWh battery to 80%.

The new e-Niro joins existing Hybrid and Plug-in Hybrid variants of the Niro – of which more than 200,000 have sold globally since its introduction in 2016. To date, Europe has accounted for more than 65,000 sales of the hybrid crossover.

The e-Niro will be covered by Kia’s industry-leading 7-Year, 150,000-kilometre warranty as standard. The warranty also covers the battery pack and electric motor.

 
 
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Vladislav Alexiev

Manager Product Communications

Phone: +4969850928354

E-mail: kme-press@kia-europe.com