(Milan/Seoul) April 11, 2023 – Kia will present its design philosophy ‘Opposites United’ in an innovative exhibition taking place at the 2023 Milan Design Week. Housed at the Museo della Permanente in Milan, Italy from April 17th to April 23rd, the exhibit will be supported by various performances and parties to engage directly with customers.
The exhibition builds on the concepts of disruption and contrast to create characterful designs intended to inspire thought and exchange. The Kia design team has devoted itself to creating artwork which describes the concepts and processes that embody the new design philosophy. Karim Habib, Executive Vice President and Head of Kia Global Design, will be among the top Kia design executives in attendance to elaborate on the ‘Opposites United’ installation and discuss the brand’s design philosophy as a whole.
The art exhibition, which premiered at the 2021 Gwangju Design Biennale in Korea to critical acclaim, will also feature an event space including a stage and forum for talks and keynotes. Throughout Milan Design Week, each day will be dedicated to one of the five key design principles of ‘Opposites United’. Deep dives, discussions, and vivid performances will bring the contrasting yet complementary principles to life. This includes a discussion forum and an art performance every evening.