February 5, 2024 – Kia Europe has established the European Automotive Safety Office (EASO). The new department, which took office on the 1st of February, will comprise and spearhead all of Kia Europe’s efforts towards customer safety, thereby elevating Kia’s approach in holistic fashion.
The new department’s key responsibilities include monitoring and driving safety trends through data and social media, assessing safety concerns, and direct communication with Kia’s “Korean Automotive Safety Office” (KASO) as well as with authorities in order to initiate and implement possible actions.
“Kia’s European Automotive Safety Office prioritizes safety above all, focusing on protecting our customers and surroundings on European roads,” Marc Hedrich, President and CEO of Kia Europe, said. “It symbolizes Kia’s unwavering commitment to not just meet but exceed the safety expectations of our valued customers.”
The establishment of the European Automotive Safety Office is a culmination of Kia’s long-held commitment to customer safety. As such, it now succeeds the organization’s quality department, from which it has evolved.
“The European Automotive Safety Office is built on a foundational principle: People are our most important and valuable asset, and their safety is our top priority. By taking customer-centricity to the next level we will not only ensure the highest safety standards in our vehicles but also foster a culture where every employee is an ambassador of customer safety,” said Marc Hedrich.