Just a couple of months after its launch, the sporty Kia Picanto three-door model, available exclusively in Europe, has been honoured with the coveted iF product design award 2012.
The awarding of a 4-Star rating to the new Picanto does not come as a surprise to Kia.
An innovative new marketing campaign that highlights the complete transformation that Kia’s Picanto has undergone and the multitude of ‘grown-up’ features it now offers, goes live today.
Why does the red paint of the new Picanto glow so mysteriously? Who is behind the distinctive ‘face’ of Kia’s small car? And what happened when Kia went searching for an unusual shade of black?
Manager Product Communications