Published | 21/03/2011

Overview

A small car, grown up - the all-new Picanto

The all-new Kia Picanto, which made its global premiere at the Geneva Motor Show, has been redesigned and re-engineered with stand-out styling that conveys a sense of solidity and maturity.

Longer than the previous model, and with an extended wheelbase, new Picanto promises more passenger comfort and increased cargo space. Offered for the first time with a choice of 5-door and 3-door body styles, it is set to completely redefine its position as one of the most competitive vehicles in the global ‘city car’ A-segment.

“Our new Picanto is now a small car, grown-up,” comments Benny Oeyen, Vice President Marketing and Product Planning, Kia Motors Europe. “It is such a complete car, such a high quality package, offering numerous premium features and multiple trim choices, that it will raise the fundamental perception of A-segment models to a higher level.

“New Picanto will also maintain Kia’s reputation for delivering great value. It will deliver premium features at affordable prices and generate increased showroom traffic at our dealerships. We anticipate that global demand for A-segment cars will be in the region of 2.4-million units annually over the next six years and we are confident that new Picanto will enable us to capture a larger share of this market,” adds Oeyen.

“The first generation Picanto marked our debut in the A-segment in 2004 and went on to achieve more than 1.1 million sales globally over the following seven years. In Europe, Picanto sales have reached more than 300,000 – including 47,800 units last year. I am sure that this new small Kia will become even more popular than its predecessor,” concludes Oeyen.

Kia customers will benefit from the next generation Picanto’s greatly reduced CO2 emissions, improved fuel economy and reduced ownership costs when the company’s latest A-segment hatchback goes on sale across Europe a little later this year.

 

Press Releases

Kia Picanto three-door wins prestigious design award
04/11/2011 Kia Picanto three-door wins prestigious design award
Kia Picanto awarded 4-Star Euro NCAP rating
26/08/2011 Kia Picanto awarded 4-Star Euro NCAP rating
Kia’s new pet highlights appeal of ‘Small but Mighty’ new Picanto
28/04/2011 Kia’s new pet highlights appeal of ‘Small but Mighty’ new Picanto
PicantoLeaks: Kia reveals amazing ‘secrets’ about its new small car
01/02/2011 PicantoLeaks: Kia reveals amazing ‘secrets’ about its new small car

Press Kits

Kia Picanto 2011
23/05/2011 Kia Picanto 2011

Press Contacts

Vladislav Alexiev

Manager Product Communications

Phone: +4969850928354

E-mail: kme-press@kia-europe.com