A small car, grown up - the all-new Picanto
The all-new Kia Picanto, which made its global premiere at the Geneva Motor Show, has been redesigned and re-engineered with stand-out styling that conveys a sense of solidity and maturity.
Longer than the previous model, and with an extended wheelbase, new Picanto promises more passenger comfort and increased cargo space. Offered for the first time with a choice of 5-door and 3-door body styles, it is set to completely redefine its position as one of the most competitive vehicles in the global ‘city car’ A-segment.
“Our new Picanto is now a small car, grown-up,” comments Benny Oeyen, Vice President Marketing and Product Planning, Kia Motors Europe. “It is such a complete car, such a high quality package, offering numerous premium features and multiple trim choices, that it will raise the fundamental perception of A-segment models to a higher level.
“New Picanto will also maintain Kia’s reputation for delivering great value. It will deliver premium features at affordable prices and generate increased showroom traffic at our dealerships. We anticipate that global demand for A-segment cars will be in the region of 2.4-million units annually over the next six years and we are confident that new Picanto will enable us to capture a larger share of this market,” adds Oeyen.
“The first generation Picanto marked our debut in the A-segment in 2004 and went on to achieve more than 1.1 million sales globally over the following seven years. In Europe, Picanto sales have reached more than 300,000 – including 47,800 units last year. I am sure that this new small Kia will become even more popular than its predecessor,” concludes Oeyen.
Kia customers will benefit from the next generation Picanto’s greatly reduced CO2 emissions, improved fuel economy and reduced ownership costs when the company’s latest A-segment hatchback goes on sale across Europe a little later this year.
Just a couple of months after its launch, the sporty Kia Picanto three-door model, available exclusively in Europe, has been honoured with the coveted iF product design award 2012.
The awarding of a 4-Star rating to the new Picanto does not come as a surprise to Kia.
An innovative new marketing campaign that highlights the complete transformation that Kia’s Picanto has undergone and the multitude of ‘grown-up’ features it now offers, goes live today.
Why does the red paint of the new Picanto glow so mysteriously? Who is behind the distinctive ‘face’ of Kia’s small car? And what happened when Kia went searching for an unusual shade of black?
Manager Product Communications