Kia posts highest ever European market share


  • Kia records its best-ever market share, claiming 4% of January’s European passenger car registrations
  • 33,971 Kia models sold in Europe in January 2021
  • Market share success comes amid a wider market decline


February 18, 2021 – Kia has achieved its highest ever share of the European automobile market in January 2021. According to new data released today by the European Automobile Manufacturers’ Association (ACEA), Kia’s European market share rose to 4% in January, up from 3.5% for the whole of 2020.


Kia’s sales in Europe* dropped by 10.4% to 33,971 units in January, due to the ongoing effects of the coronavirus pandemic across the region. However, the brand has been impacted less than the wider European market, which declined by 25.7% during the same period. Kia’s market share has therefore grown to an all-time high of 4%.


Jason Jeong, President for Kia Europe, comments: “The new car market continues to be extremely tough, both for Kia and the industry. However, our sales teams and dealer partners across Europe have worked extremely hard to keep the business going and deliver new cars to buyers. It is a testament to their excellent work that Kia has achieved its best-ever market share in Europe.”


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