July 20, 2023 – Kia continues its record performance in 2023, with registrations of 304,757 units in Europe in the first half of 2023, according to new figures released by the European Automobile Manufacturers Association (ACEA*). This is a 3.8% increase compared to the same period in 2022. June alone saw 54,611 units sold, up 5.4% from June last year. The growth helps maintain Kia’s 2023 consistent European market share at 4.6.
Demonstrating the brand’s aim to become a sustainable mobility solutions provider, Kia’s electrified vehicles accounted for 34% (103,656 units) of its European sales in the first half of 2023. Won-Jeong Jeong, President of Kia Europe, commented: “After a record start to the year, Kia continues its record performance in the first half of 2023. With the sales of our much-anticipated EV9 starting during the second half of the year, we believe that this car will continue to showcase how far the brand has come, demonstrating the strength of our technology leadership, and will be well received by European customers.”
Kia’s best-seller across the EU, EFTA, and UK markets in in the first half of 2023 was the all-new Sportage with 82,826 units. This was followed by the whole Ceed family with 68,758 units and the Picanto with 39,133 units.
*Source: ACEA – for EU + EFTA + UK